YOUR SOLUTION
FRONTLOAD YOUR DECISIONS!
Virtual reality, the computer-generated representation of a real
or abstract environment, is revolutionizing the way companies
themselves in our solutions without having to leave the office.
8 2 0 1 9
FORESEE
LONG BEFORE
IT’S BUILT
EXPLORE, INTERACT AND
do business. AVL is the first test system supplier to offer
this technology to customers, enabling them to immerse
The use of AVL VR Technology™ in marketing and sales simplifies
the way systems and products are presented to customers. For example,
more than 1,300 people have experienced our virtual solutions at trade fairs,
conferences and in individual presentations, and they were able to experience
our products and individually customized solutions first hand thanks
to the technology. This enabled them to get an understanding of the size
and layout of our devices, how they are connected and see for themselves
which systems would be most relevant to their needs and requirements.
From engine and powertrain testbeds
to battery and fuel cell testbeds
and entire test fields, potential customers
can explore different setups,
see the processes involved in their
operation, and learn how systems
would integrate into their own infrastructure.
“The use of virtual reality
is already standard in AVL and our
customers love to see and help shape
their test centers and labs in 3D at
a very early stage,” says Urs Gerspach,
Executive Vice President Test
Systems and Global Operations. But
AVL is not only using virtual reality
in the sales phase.
We see the value of virtual reality in a
wide range of applications. In training
scenarios, it offers customers a
highly realistic, life-sized experience
of system integration before it actually
occurs. Engineers can become
familiar with testbeds with little risk
and very low cost, processes can be
explained clearly, and functionalities
demonstrated in great detail.
In order fulfilment, customers can
experience the impact of new systems
early in the planning stage, enabling
them to make decisions faster.
This alone can save time and money
in the development process, and improve
results and quality. A new era
in the updating and migration of existing
testbeds is just beginning. By