instrumentation and test systems
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novative new solutions that save
time, reduce costs and drive quality.
“Digitalization is a partnership between
the customer and AVL,” says
H. Dieter Gräfen, who is managing
the transformation. “And the real
benefit is not just from our understanding
of data, systems and digitalization
– they can get that from any
IT provider. The real value comes
from our knowledge of automotive
engineering and our industry
know-how. And by working with
the customer, synching our approach
and our data with theirs, we
can drive value for them as well.”
CONVENIENCE. POWER.
COMMUNICATION.
The aim of this digital program is to
give our customers and employees
the same kind of convenience and
joined-up smart systems that we see
in, for example, home banking or
online shopping. But we’re bringing
it from B2C into a B2B environment,
and delivering convenience,
ease-of-use and new ways of achieving
our goals – and sharing that with
our customers.
This transformation begins with
understanding customer requirements,
the platform our business
operates on, our customer-facing
processes, the people involved and
the partnerships required to make
it happen. We base this transformation
on four Ps: Platform, Process,
Partner and most important –
People.
“Digitalization is a game changer
for many people in an organization,”
explains Dieter. “The change
management consists of three vital
tools – communication, communication,
communication.”
By combining the power of data
with our 70 years of technological
and industry experience, we can
deliver unique benefits for our customers,
that no other organization
can offer. Digitalization allows us to
not just prepare for the future, but to
shape it through the creation of innovative
new solutions.