cover story
cars and advanced driver assistance
technologies as we don’t see
the benefit of involving customers
directly in testing the technology.
‹F.›: One core element in your ‘ACE’
strategy is the topic of connected
vehicles. What are Kia’s ambitions
in this regard? What could the
future of mobility look like?
The ‘C’ in our ‘ACE’ strategy stands
for ‘Connected’, and by 2025, Kia
will adopt connected car technologies
across every vehicle segment.
We aim to make every new model
a ‘connected’ car by 2030. Connected
cars will serve as a 'mobility
hub' that connect users to their
home, and the roads and traffic that
surround them. This will allow the
car to control certain functions at
work and at home, while also reducing
traffic congestion by enabling
cars and street ‘furniture’ (such as
traffic lights) to communicate with
one another.
Alongside these technologies, Kia is
also rolling out a new car-sharing
service, called ‘WiBLE’ (‘Widely
Available’). WiBLE was launched
in Korea in 2017, and is going live
in certain cities in Europe this year.
WiBLE enables urban and suburban
mobility providing vehicles to
customers who need to drive but
may not own a car of their own.
8 DECEMBER 2018
THE 48 V MILD-HYBRID POWERTRAIN
FORMS A KEY PART OF KIA’S PLANS
TO OFFER A COMPREHENSIVE RANGE
OF ADVANCED POWERTRAIN VEHICLES
BY 2025.
EMILIO HERRERA • COO Kia Motors Europe