1 8
TURNING
DATA
INTO
VALUE
The automotive industry is undergoing a huge transformation,
as it explores new technology, new mobility concepts, and the new
business models that go with them. OEMs are already embracing the
new opportunities that are arising from this transformation, and it is
clear that over the next decades, innovative services will outperform
the traditional business model of selling cars.
Behind all of this, digitalization is the game changer.
