software solutions 7
AS THE AUTOMOTIVE MARKET CONTINUES TO RAPIDLY
TRANSFORM TO A SOFTWARE-CENTRIC ORIENTATION, AVL IS
UNIQUELY POSITIONED WITH BOTH APPLICATION AND SOFT-WARE
KNOWLEDGE. OUR STRONG INDUSTRY INTEGRATION
AND KNOW-HOW, SPECIFICALLY IN NEW TECHNOLOGY
APPLICATIONS, ENABLES US TO RAPIDLY RESPOND TO
CUSTOMER AND MARKET NEEDS.”
Doug Roach
Chief Software Officer, Simulation and Testing Solutions, AVL
N O . 1 2 0 2 2
DRAWING ON THE PAST TO
CREATE THE FUTURE
Automotive development is too
complex, time consuming and ex-pensive
to leave things to chance.
Rarely are there happy accidents,
and our position as an industry
partner in this ever-changing and
increasingly digital landscape has
been carefully and strategically
designed from the very beginning.
We haven’t simply been a witness
to the evolution of the vehicle, but
have been a guiding force. We’ve al-ways
been aware of industry driv-ers,
of new innovations, and of past
and present trends, and we’ve used
this know-how to create a strategy
for the future, which brings us to
where we are today. Furthermore,
it sets out a direction for tomorrow.
From the digitalization of the de-velopment
process, to the digitiza-tion
of methodologies, to the con-nection
of the different parts of
the toolchain, we have progres-sively
evolved our offering to ca-ter
to the changing needs of the in-dustry.
That means we can support
the conventional discrete V-shaped
development process, and align it
In this issue of Focus magazine you can find out more about how
our digital development solutions are helping to shape the future
of the automotive industry:
Inside the AVL Experience: Page 8
Visualizing Efficiency: Page 16
Illuminating the E-Motor: Page 18
Realizing the Potential of Your Test Field: Page 28
Building a Connected Future: Page 30
with the continuous agile best prac-tices
more commonly associated
with software development.
With the application of tools and
processes from our Integrated and
Open Development Platform, we
can join up the models and simu-lations
in the earliest phases with
the equipment in the test and val-idation
stages, the vehicles on the
proving ground, and also in the in-use
phase. This creates a constant
and valuable flow of data, with val-ue
that increases over time. Our
maturity in this area enables us to
offer something completely unique
for all our partners and customers
– and their customers – throughout
the industry.
CONNECTING THE PAST AND
THE FUTURE
We help our industry partners
adopt process virtualization tech-niques,
using our product design,
test automation, process and da-ta
management tools. Combined
with our application and integra-tion
competence, as well as our
software experience, this results in
a roadmap to software-centric de-velopment
that enables the real-ization
of our customers’ visions
for the next generation of vehicles.
Bringing together both engineering
and software into a holistic devel-opment
package, we are enabling
the industry to thrive in an excit-ing
new world of mobility, limited
not by cost, capability or time, but
only by the boundaries of our vi-sion
and imagination.
“