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Can you envision a future worth getting excited for? A world based on sustainable energy, e-mobility
and next-generation vehicles?
To make this vision a reality, automotive development will change significantly in the coming years
and decades. Digitalization and the adoption of a more software-centric approach to development
will enable OEMs, Tier1 suppliers and new market entrants to take full advantage of connected and
augmented development:
• Model-based development and frontloading will speed up the development process.
• Innovative and adaptive methodologies complemented by scalable technologies will future-proof
your development activities. This ensures that you remain flexible and versatile.
• Expanding the use of virtual and hybrid prototypes (part virtual, part real) will reduce costs and
deliver reusable and reproducible test results.
• The openness of tools and systems will allow you to seamlessly integrate new and third-party tools
or solutions into your existing development ecosystem.
When you look at the many possible paths ahead, are you excited about the possibilities, or do you feel
trapped by market expectations? I propose a third option: be bold and stay curious!
Albert Einstein once said, "I have no special talent, I'm passionately curious." Adopting a radically
curious mindset, creates a willingness to explore many different paths. It pushes you to keep asking
questions and discover a future worth getting excited about.
At AVL, we are re-committing ourselves to a bold new future. We’re investing in our individual and
combined skills and our ferocious reliance on curiosity. To help create a world that is carbon neutral
and one that makes safe, comfortable, green mobility a reality for everyone on this beautiful planet.
C O L L E C T I O N 2 0 2 2
EDITORIAL
KATRIN MOSER
Marketing Manager
AVL